Gates makes case for Microsoft's ad business
C|Net | at | by Mike
While Microsoft may face some challenges as it attempts to take advantage of the shift to Internet advertising, it has plenty of company and the determination to make the most of whatever opportunities the shift presents, said the company's chairman.
Television, newspapers and all forms of publishing are being fundamentally changed by a shift to digital media, Bill Gates said Tuesday as Microsoft kicked off a conference for large online advertisers.
"Yellow Page(s) usage among people below 50 will drop to near zero in the next five years," Gates told a crowd of more than 1,000 people from the advertising, publishing and tech industries.