Making sense of Redmond's $6 billion buy
C|Net | at | by Mike
After being knocked for missing out on key online ad deals, Microsoft showed it was serious on Friday, agreeing to shell out $6 billion to buy Aquantive.
The move is the software maker's biggest deal ever, roughly three times bigger than any other purchase Microsoft has made. Shortly after the deal was announced, Microsoft platform and services unit head Kevin Johnson and Aquantive CEO Brian McAndrews took time to talk about the deal.
The pair addressed what it means for Microsoft's advertising efforts, why they think the high price tag is justified and why the folks in Redmond still think Google's planned deal to buy DoubleClick raises antitrust concerns.