FTC to investigate Google purchase of DoubleClick
WinInfo | at | by Mike
It may have come too late to save Microsoft from an unnecessary $6 billion purchase, but the US Federal Trade Commission announced this morning that it will investigate Google's purchase of DoubleClick. Google announced the $3.1 billion deal in April, prompting Microsoft and other online competitors to call for a federal antitrust investigation. Subsequently, Microsoft announced a $6 billion purchase of aQuantive as a defensive measure against the Google/DoubleClick online advertising monopoly.
While the investigation was widely expected and perhaps even a bit overdue, Google maintained its position that the DoubleClick purchase was entirely problem-free.