Microsoft looks for space in China's living room
InfoWorld | at | by Mike
Microsoft wants to play a bigger role in China's living rooms, and the company is willing to spend millions of dollars to get there.
The company's latest home-entertainment moves in China include a planned $12.3 million investment in Sichuan Changhong Electric. The deal, announced earlier this week, gives Microsoft a small stake in one of China's largest TV makers, which in turn agreed to develop TVs and other products able to link with the Internet.
"Microsoft and Changhong have partnered in exploring the use of digital media technologies to benefit the consumers for a better in-home networked digital entertainment experience," Microsoft said Friday in an e-mail statement.