Steve Ballmer, Microsoft's 21st-century CEO
C|Net | at | by Mike
When he's excited--and he's easily excitable--Microsoft Chief Executive Steve Ballmer has a habit of saying things at least three times for emphasis. "Windows, Windows, Windows" was the call to battle of the mid-1980s to popularize the company's now-ubiquitous operating system. Now, Ballmer has a new rallying cry as Microsoft seeks to establish its .Net Web services technology: In a widely seen video leaked to the Web, a sweat-soaked Ballmer stalks the podium at a Microsoft conference and, with evangelical fervor, chants "developers" no fewer than 14 times.