Microsoft to cut new Xbox price in Japan
Seattle PI | at | by Mike
Microsoft, which trails Sony and Nintendo Co. in game-console sales in Japan, said Thursday that it will offer its new Xbox 360 model at a cheaper price in that country than in the U.S. to help gain market share.
The black Xbox 360 Elite will sell for about $390 in Japan, less than the $479.99 price in the U.S., the company said in a statement. The machine, with a 120-gigabyte hard disk drive, goes on sale Oct. 11 in Japan.
"The decision on the pricing was based on the situation in the Japanese market," said Jun Yoshihara, Microsoft's Tokyo-based spokesman.