Microsoft search share up thanks to 'Chicktionary'
BetaNews | at | by Mike
After months of diminishing market share in the search industry, Microsoft may have found the answer to competing against Google and Yahoo: Chicktionary. The addictive game, which is available on the Live Search Club site, rewards users with prizes such as software.Microsoft's troubles in the search market date back many years. The company previously utilized Google and Yahoo to handle its search results, not launching its own engine until late 2004. At the time, Microsoft said it would put forth considerable effort and resources to regain ground on its competitors and boost its search share above 9.5%.