Digg chooses Microsoft as new ad partner

C|Net | at | by Mike

News aggregator Digg has chosen Microsoft to serve up display and contextual ads on its Web site where people share and rank their favorite news items, the companies announced Wednesday.

Microsoft replaces Google as Digg's main advertising partner, although Digg will continue to collaborate with Federated Media Publishing, which links up advertisers with blogs and other sites looking to monetize their content. Financial details of the agreement were not disclosed, but the deal is a three-year contract.