EA Signs with Microsoft for in-game ads
WinInfo | at | by Mike
Microsoft has beaten a rival bid from Internet search giant Google to provide s inside upcoming Electronic Arts video games that run via the LIVE network on the Xbox 360 game console and Windows-based PCs. EA is the largest maker of games on the planet and is responsible for such game franchises as Madden Football, Tiger Woods Golf, NHL Hockey, and NASCAR Racing.
The Microsoft deal is big for two reasons. First, that the company was able to outperform market leader Google here is somewhat surprising. Second, this deal encompasses the entire line of EA titles, which include some of the best-selling games on the planet, many of which are updated every year.