Microsoft forms search center to keep up with Google
InfoWorld | at | by Mike
Microsoft is developing a new research group intended to quickly develop new search and advertising technologies and rapidly deliver them to advertisers and customers.
The new center, the Internet Services Research Center will be part of Microsoft's research group and work closely with its MSN Web portal and other groups across the company, according to a statement.
A Microsoft spokesman said the center will be based in Redmond, Wash., with teams also located in Silicon Valley and Beijing.
"We're committed to delivering better, faster search results for our customers and more creative, effective ways of delivering value for advertisers," said Satya Nadella, corporate vice president of Microsoft's search and advertising platform group, in the statement.