Microsoft licenses audio watermarking tech
BetaNews | at | by Mike
Microsoft said Wednesday that it had licensed its audio watermarking technology to Activated Content in an effort to spur the efforts behind embedding trackable "watermarks" in audio files.The process of watermarking holds many benefits, as it can potentially be used in the fight against piracy. For example, DRM-less files could carry an identifiable code in them. When these files appear on peer-to-peer networks, labels would be able to identify where they are coming from.
Activated Content appears to have more than just watermarking music files in mind for Microsoft's technology, as it plans to use it in the telephony and advertising industries as well. The company plans to merge its existing proprietary technologies with Microsoft's, the companies said.