Microsoft to beta test content ads
InternetNews | at | by Mike
Microsoft next week will begin beta testing a new advertising offering for its online properties ? keyword ads on content pages.
Prosaically named Content Ads, the new addition, which goes into public beta test for U.S. advertisers on August 29, is an enhancement to Microsoft's adCenter advertising platform. Content Ads will provide just what it sounds like ? context-sensitive, text-only ads on content pages.
The new adCenter Content Ads offering will let advertisers bid on keywords for ad placement on MSN and other Microsoft network sites ? and eventually sites of other Microsoft partners, according to company statements.