Microsoft launches campaign against Google-DoubleClick
InfoWorld | at | by Mike
Microsoft has teamed with public relations and marketing agency Burson-Marsteller on a campaign to garner industry support for asking regulators to scrutinize and potentially block the proposed merger of Google and DoubleClick.
[ Plus: DoubleClick launches mobile ad platform ] Called the Initiative for Competitive Online Marketplace, or iCOMP, the group's mission, according to its Web site, is "to highlight important principles in online services and begin important industry discussions around copyright, privacy, and competition." So far, Microsoft and Burson-Marsteller seem to be the only companies behind the initiative, though Gavin Grant, the U.K.