Microsoft wants Zune to be No. 2

Seattle PI | at | by Mike

Microsoft is pressing forward in its attempt to challenge Apple's iPod -- overhauling its Zune music player, adding new features and filling out its lineup with a smaller model.

The changes include capabilities that the iPod doesn't have, such as wireless PC synchronization. But analysts say the Zune revamp, by itself, won't be enough to move Microsoft out of Apple's shadow in digital music.

"It's a great player -- for 2006," said Matt Rosoff, analyst at research firm Directions on Microsoft. He said the improvements put the company "where they probably should have been last year, when they launched."