Microsoft targets family gamers with new Xbox 360
BetaNews | at | by Mike
Learning from the continued success of Nintendo's Wii, Microsoft is taking a new approach to gaming this holiday season by focusing on family gamers who care more about basic fun games then complex worlds with high-powered graphics like "Halo 3."
Although much of the next-generation console war was centered on advanced visual capabilities, Nintendo had the surprise hit with its relatively diminutive Wii. The casual and family gamer, who was largely overlooked by Microsoft and Sony, has become the driving force behind Nintendo's resurgence in the gaming industry.