Microsoft upgrades adCenter; kicks off ad-analytics beta

All about Microsoft | at | by Mike

Microsoft is doing more than snapping up advertising companies and cementing ad partnerships. On the infrastructure side of its growing advertising business, It also is continuing to refine its platform and tools for its existing customer base.

The adCenter team upgraded the adCenter online-ad platform with a handful of new features over the weekend, according to a post on the adCenter blog. The refreshes fall into three buckets, according to the company.