CNBC taps Microsoft for banner, contextual ads
InfoWorld | at | by Mike
CNBC has picked Microsoft to be the exclusive provider of display and contextual advertising in the U.S. for the CNBC.com Web site.
The companies are not disclosing the length or financial terms of the deal but said that Microsoft will now take over the bulk of selling banner and contextual advertising for the site. The deal is similar to the one Microsoft has with both Facebook globally and Digg in the U.S., said Jon Tinter, general manager, strategy and business development at Microsoft.
Microsoft plans to package ad sales from its MSNMoney site with sales for CNBC.com, which focuses on providing real-time financial news and stock market information, he said.