Microsoft mulls modest mobile-ad moves
InternetNews | at | by Mike
Microsoft said today that it is entering the mobile ad arena, following competitors like Google into one of the fastest-growing sectors of the Internet economy.
The software colossus will be moving only gingerly into the space, however, placing banner ads at the top of Web pages viewed through its MSN Mobile platform and optimizing them to fit the screen size and browser of almost any handset.
Additionally, Microsoft announced new content channels for its mobile platform, including an expansion of its partnership with MovieTickets.com that will enable mobile phone users to enter a ZIP code to view show times and purchase tickets at nearby theaters.