Microsoft buys Multimap to boost advertising strategy
InfoWorld | at | by Mike
Microsoft continues to make acquisitions to boost its online services and advertising strategy. Early Wednesday, the company said it snapped up Multimap, a U.K. company that provides online mapping for Europe, North America, and Australia.
The companies did not disclose the terms of the deal. Multimap, based in London, will act as a wholly owned subsidiary of Microsoft, and employees will be integrated into the company's Virtual Earth and Search teams in its Online Services Group, Microsoft said.