Microsoft, Viacom in $500 million ad deal
InternetNews | at | by Mike
Microsoft and cable giant Viacom announced Wednesday they've inked a deal aimed at providing content to Microsoft's Web sites, as well as making Microsoft into Viacom's preferred Web site display ad service provider, and letting the software company sell unsold display advertising for Viacom Web properties.
"Microsofts Atlas division will become the ad server for Viacoms U.S. Web sites and Microsoft will have the exclusive right to sell remnant display advertising inventory on Viacoms U.S. Web sites," a statement by the two companies said.