Latest AOL buy spells more ad rivalry with Microsoft
BetaNews | at | by Mike
In the same week that Microsoft made a half-billion-dollar deal with Viacom, AOL has announced it's closed a merger deal in the advertising space. Could greater intrusiveness into consumer behavior, and higher ad prices, ultimately follow?
Long ago, it seems AOL was known as an Internet service provider, while Microsoft was considered a software vendor. But AOL's announcement this week of its completed buyout of Trigo, together with Microsoft's $500 million-plus pact with Viacom, signify ever intensifying rivalry between the two budding advertising and entertainment empires.