Microsoft to deliver ads on shopping carts
InfoWorld | at | by Mike
A partnership unveiled this week between Microsoft, MediaCart Holdings, and Wakefern Food will deliver personalized ads to grocery shoppers through computerized carts. The initiative is yet another way that Microsoft aims to derive revenue from ads, even as it continues to struggle with Google to take more of the online advertising market.
MediaCarts have been tested for nine months by Wakefern in its ShopRite grocery stores and involve shopping carts with computerized screens that deliver ads and other information to shoppers based on their preferences, the companies said.