Microsoft looks to monetize SEC filings with advertising
BetaNews | at | by Mike
The Redmond company announced Thursday that it had penned a deal with financial data provider EDGAR Online to bring the reports to its service. While EDGAR will supply the actual data to MSN, Microsoft will present those reports in context along with s from its own network. The revenues would likely then be used to balance out any expenses for bringing the content to its users.
The new functionality will launch later this year. The deal may not be all that surprising, considering in March, EDGAR Online plans to switch over its Web advertising to Microsoft's adCenter system.Among EDGAR's pre-existing customers are Yahoo, Google, Forbes, MarketWatch, CNN Money and Smart Money.