'Big Easy' program to put dollars in Microsoft partners' poc

ENT News | at | by Mike

Next month, Microsoft will combine its partner subsidy programs into one comprehensive offer called the Big Easy, which is designed to reward partners on a sliding scale for upselling, cross-selling and selling licensing.

"If you go out to the Microsoft Incentives site right now, there are probably 20 plus promotions out there, of which there are four partner subsidy promotions," says Christopher Large, group manager for U.S. Sales Programs in the U.S. Partner Group. Large is currently running a series of six live Web seminars to introduce partners to the Big Easy program.