Microsoft's adCenter Labs Shows Off Latest Prototypes
InternetNews | at | by Mike
Microsoft's adCenter Labs organization this week showed off prototypes of leading edge online advertising technologies at its fourth annual Demo Fest event on its Redmond, Washington campus.
The company has adCenter Labs for "incubation" of technologies and demonstration projects in Redmond as well as in India and China, and holds the annual event to show off some of its experimental prototypes.
Microsoft adCenter is the company's online-advertising unit, offering branded technologies for serving and selling pay-per-click ads, similar to Google AdWords.