EU approval paves way for Google-DoubleClick ad blitz
InternetNews | at | by Mike
After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick, finding that the combined company would not substantially lessen competition in any sector of the Internet advertising economy.
"The Commission's in-depth market investigation found that Google and DoubleClick were not exerting major competitive constraints on each other's activities and could, therefore, not be considered as competitors at the moment," the EC said in a statement.