Original content coming to Xbox 360
WinInfo | at | by Mike
In a move that appears to mirror Microsoft's misguided attempts a decade ago at turning its MSN online services into an entertainment portal, the software giant this week revealed that it has signed the first in a series of deals that will bring original entertainment content to its Xbox 360 video game console.
Microsoft has signed an agreement with Safran Company, headed by Hollywood producer Peter Safran, to produce original, fictional TV show-type programs specifically for the Xbox 360."We definitely look at this as the first of many [similar deals]," Scott Nocas, the global marketing manager for programming of the Xbox Live entertainment service at Microsoft told "The New York Times."