Microsoft cuts Xbox prices in four Asian markets
InformationWeek | at | by Mike
Microsoft said Tuesday it is cutting prices on the Xbox 360 in four Asian regions by as much as 20% in an effort to expand the audience for the video game console.
The reductions will take effect this week in South Korea, Taiwan, Hong Kong and Singapore, Microsoft said.
"This price drop is part of Microsoft's ongoing strategy to bring Xbox's high-definition gaming and entertainment experience to an even wider user base," Microsoft said in a statement.
The price of the main Xbox 360 Premium model with a 20-gigabyte hard drive was cut nearly 20% in Singapore, 17% in Taiwan, nearly 11% in Hong Kong, and 5 percent in South Korea.