Microsoft should sideline search, focus on strengths
PC World | at | by Mike
Microsoft should consider putting its search-advertising endeavors on the back burner for now and attempt an end run at Google by trying to become a leader in the display-, video- and mobile-advertising markets, where no company is a clear leader yet.
Microsoft was pursuing Yahoo partly for its display advertising business, an area of the online ad market where Google is weak. Now that Microsoft has abandoned its plan to buy Yahoo -- for now anyway -- it might be smart for it to examine its own assets and come up with a strategy to expand not only in display advertising, but also in video and mobile advertising.