Microsoft demos Zune advertising service
PC World | at | by Mike
Microsoft showed a future advertising service that will allow companies to hawk their wares on its Zune media player. Mark Kroese, a general manager with Microsoft's entertainment and devices group, on Tuesday showed a mock Doritos ad campaign on the Zune at Microsoft's Advance08 advertising conference. It was an elaborate demonstration intended to show the platform's full potential, though it will depend on the willingness of Zune users to play along.
In the demonstration, a user could visit a page on the Zune social Web site for information about a music festival sponsored by Doritos.