Microsoft unwraps search engine reward program
InfoWorld | at | by Mike
Microsoft launched a comparative shopping feature in its Live Search engine on Wednesday. The service offers consumers a rebate on purchases made through the site, a scheme that could lure shoppers from Google and Yahoo.
The idea for Microsoft's "Live Search cashback" came from a Web site called Jellyfish.com, which Microsoft bought for an undisclosed amount last year.
Products found during a search eligible for a rebate are denoted with a gold coin icon with a U.S. dollar sign in the center.
The rebate is based on a percentage of the purchase price and is determined by the advertiser.