Microsoft loses creative force behind Halo 3 Launch

InformationWeek | at | by Mike

The marketing executive who helped establish Microsoft's Halo 3 as one of the top-selling video games of all time is leaving the company.

Jeff Bell, corporate VP for global marketing at Microsoft's Interactive Entertainment Business unit, is leaving the company "to pursue other opportunities," Microsoft said in a statement Thursday.

Bell will stay on at the company through the summer. His pending departure has sparked a shakeup in Microsoft's Xbox-related business groups. Shane Kim, VP for Microsoft Game Studios, has been promoted into the new role of VP for strategy and business development within the Interactive Entertainment group.