Microsoft to create search research center in Europe
InformationWeek | at | by Mike
Microsoft reported Tuesday that it will open a Search Technology Center in Europe as the software company stepped up its effort to catch Google in online searching capability.
The new center will be "designed to help accelerate Microsoft's investments in Live Search and disrupt the search and advertising marketplace to the benefit of both the consumer and the advertiser in line with Microsoft's recent announcement in the U.S. of Live Search cashback," the company said in a release.
"Success in search in Europe is paramount, and we see the investment in this new Search Technology Center as an important step in doubling down our long-term investments," said Kevin Johnson, Microsoft's president of the Platforms and Services Division, in a statement.