Microsoft to cast .Net in ad campaign
C|Net | at | by Mike
The ads will attempt to explain how Microsoft's vast .Net technology can, for instance, help make supply chains more efficient. They will feature companies that have already tried out .Net, including Dollar Rent A Car, which used the technology to integrate its reservation system with the Web site of an airline partner.
The .Net strategy ties together nearly all of the software giant's products, services, Web sites and development efforts. It includes a new blueprint for how software should be designed; a set of products for building that software; and .Net My Services, an initial set of Microsoft-hosted services. Later this year, the company plans to offer content, shopping, banking, entertainment and other Internet services through a variety of devices, all linked to its Passport authentication service.