Bing 2? Microsoft debuts visual search engine
InternetNews | at | by Mike
As it looks to ratchet up competition with market leader Google, Microsoft today unveiled an upgrade to its Bing search engine, featuring a way to "pivot" results to deliver a more visual search experience.
Microsoft has touted the work it has done in specific vertical markets, particularly shopping and travel, to give consumers faster results to common queries like pricing and product information.
In a demonstration here at the TechCrunch50 conference, Microsoft Senior Vice President Yusuf Mehdi showed how one click on a search for digital cameras produced a scrollable screen of 1,500 different camera models. Users can get brief product specs simply by hovering the mouse pointer on any of the models or clicking through for more related search options.