Microsoft Xbox Makes European Debut
Reuters | at | by Mike
Microsoft launched its Xbox games console across Europe on Thursday, completing the third and last leg of its entry into the $20 billion a year video game industry. The supercharged gaming machine is already on sale in the United States and Japan with a global marketing budget of $500 million. It pits Microsoft against established Japanese games companies Sony Corp and Nintendo. Microsoft said the Xbox launch had gone smoothly across Europe where parties were held in more than a dozen nations and retailers threw open their doors at midnight to sell it.