Microsoft looks to extend digital media reach
C|Net | at | by Mike
Microsoft, seeking to become a vital player in the budding world of digital media, detailed on Tuesday a host of software products intended to ensure its influence over music and video. Digital media such as MP3 music files or streams of video sent over the Internet must be created, edited, encrypted, encoded, indexed and distributed, and Microsoft has software involved in all these tasks, Amir Majidimehr, Microsoft's general manager of digital media, told hardware engineers at the company's WinHEC conference here.
One key part of that plan is Microsoft's Windows Media Video (WMV) format, a new way to encode video that has been under development for years and is reaching completion. "We have frozen the syntax for Windows Media Video," Majidimehr said Tuesday.