Microsoft gears up for promotional tour

GameSpot | at | by Mike

Microsoft has announced that it has entered into a series of partnerships to help promote the Xbox over the course of the upcoming months. The Xbox will be a part of the Pop Disaster Tour, which will include Xbox signs and radio promotions, as well as contests where participants can win a chance to play Xbox games with bands on the tour. Microsoft is also continuing its association with Pepsi and its SoBe line of drinks, as Pepsi will be promoting the new SoBe drink Mr. Green along with the Xbox in a cross-country tour in which people will have a chance to win Xbox consoles, games, and accessories. A unique Mr. Green Xbox console contest will also be held on the official Mr. Green Web site.