Microsoft to Cut Price of Xbox This Month
Reuters | at | by Mike
Microsoft Corp. has told major U.S. retailers it plans to announce a price cut for its Xbox video game console within days, sources familiar with those discussions said on Friday. A Microsoft spokesman declined to comment, saying the company talks to its partner companies on a regular basis and that "conversations we have with them are confidential." A price cut for the Xbox has been widely expected in recent weeks by industry analysts who have said the cut could jump-start sales ahead of the traditionally slow summer months. That's a key measure since Microsoft's strategy has been to take a loss on the Xbox machine but make money on related game sales and a bigger "installed base" of game consoles means a bigger potential market for games.