Dell: 'Dude, you're getting a T-shirt'
ZDNet | at | by Mike
Dell Computer has a new motto: "Dude, you're getting a T-shirt!" Or a baseball cap. Or a backpack. Or anything else with "Steven" and the "Dude, you're getting a Dell!" tag line. Dell, more known for gaining a larger share of PC market last year, has now set its sights on apparel, unveiling on Tuesday a line of "Dude Gear" accessories including T-shirts, caps, notebook backpacks and CD cases. Apparently, the successful TV commercials and the Steven Web site just weren't enough. The PC maker said its foray into Dude Gear is a natural extension of the commercials, which have made Dell more recognizable to consumers.