Microsoft Out to Show Xbox Has Staying Power
Reuters | at | by Mike
Microsoft Corp., the world's largest software company, is an unaccustomed underdog in one of the few tech sectors still booming: video games. Half a year after the high-profile debut of its Xbox game console, Microsoft is under pressure to show it can gain ground on market leader Sony Corp. 6758.T by tapping its deep pockets to fund price cuts, hit software and an aggressive push into online gaming, analysts said. "We want to broaden the reach of Xbox and get it into the hands of more gamers," John O'Rourke, director of Xbox sales, told Reuters last week after Microsoft cut the U.S. price of the Xbox to $199 from $299.