Windows XP marketing tab to hit $1 billion
WinInfo | at | by Mike
Microsoft said Tuesday that it, together with Intel, PC makers and retailers, will spend $1 billion promoting Windows XP, the software giant's upcoming operating system. Microsoft and Intel alone will spend $500 million to market Windows XP, which is slated for an Oct. 25 launch, with PC makers and retailers spending another $500 million. In May, Jim Allchin, Microsoft group vice president, said the company would spend "hundreds of millions of dollars" promoting Windows XP.