Web Services: Not just for internal use anymore
TechWeb | at | by Mike
Web services are still used primarily to integrate information within companies. But recent decisions by Amazon.com Inc. and search-engine Web-site operator Google Inc. to deploy Web services may give the technology more credibility for use in business-to-business settings.
Amazon has deployed a Web-services platform that the online retailer's 800,000 marketing affiliates can use in building Web sites that incorporate content and features from Amazon. The Web services, for example, will let third-party sites search for and display products from Amazon or provide access to Amazon reviews. Amazon affiliates will earn referral fees of up to 15% for each Amazon sale made via the links.