Microsoft CRM strategy seen on target
ZDNet | at | by Mike
Last week, Microsoft announced some long-awaited, much-anticipated details about its new Microsoft Customer Relationship Management application. Microsoft Customer Relationship Management is built on Microsoft .Net technology. Microsoft has been demonstrating the product for some time, and the demos are dazzling. Making effective use of Web services and tightly integrated to Microsoft Outlook, the application allows users to access information with a browser or to create e-mails using MSCRM information.
It is also an amazing demonstration of the .Net Smart Tag technology that allows users to seamlessly incorporate structured and unstructured information, or information from multiple systems, easily into a single document. The demonstration makes the creation of Requests For Quotes, dunning letters, purchase orders, and other common business documents look simple, and underscores just how much of a kluge existing methods really are.