Microsoft, PacketVideo extend digital media reach
Reuters | at | by Mike
Microsoft said on Monday that PacketVideo Inc. has agreed to use its digital media delivery format, in a deal that gives the software giant a key foothold into the nascent market for mobile multimedia content delivery. PacketVideo, which had previously been seen as a key Microsoft rival in the race to bring rich video and audio content to mobile phones and mobile devices, said that the deal with Microsoft would help it expand its range of customers. "This is an extension of the strategy we've had," said Michael Aldridge, lead product manager at Microsoft's Windows digital media division. "This wireless deal is a component of the an overall strategy to seamlessly distribute Windows Media technology."