Microsoft unveils new keyboards, mice
C|Net | at | by Mike
Microsoft on Tuesday launched its fall line of mice and keyboards, as the company looks to gain share over rival Logitech. But the new peripherals are only a first strike, as Microsoft prepares Bluetooth wireless mice and keyboards for November availability. Wireless is the hot growth area for the peripherals, analysts say. It's also a market where Logitech has consistently executed better than Microsoft.
"Logitech has made a business over the years of dancing around Microsoft and being competitive on the technology, great packaging and good pricing as well," said NPDTechworld analyst Stephen Baker. "Logitech is doing better with wireless mice and keyboards, where margins and profits are better than for their (corded cousins)."