Xbox needs to ring in holiday sales
Reuters | at | by Mike
It's been just six months since Microsoft Corp. MSFT.O launched its video game console Xbox in Europe and there is already mounting pressure on the U.S. software giant to score a big Christmas. The Xbox needs to end its first year with a flourish. If it doesn't, industry observers say, its prospects for turning a profit will be pushed back a few years, triggering some deep soul-searching at Microsoft headquarters in Redmond, Wash.
"If Microsoft has a disastrous Christmas, particularly in important markets like the UK and the U.S., then somebody in Redmond is bound to say, 'Wait a minute guys. This doesn't look good," said Toby Scott, editor of video game trade publication 'Games Analyst.'