Microsoft tries to reel in filmmakers
C|Net | at | by Mike
In another boost to its media software aspirations, Microsoft on Monday said four independent films will be shown this week in the company's newest digital format. The films will be shown at IFP Market, a conference taking place this week in New York to showcase films and works-in-progress from up-and-coming directors. Aion Velie's "Taft," Tod Harrison's "The Big Bend," Elizabeth Dimon's "Private Property" and Ghazi Albuliwi's "West Bank Brooklyn" will be digitally screened in Microsoft's Windows Media Series 9 format, the company said.
"The use of digital media for distribution makes it possible for filmmakers to put their movie before audiences, providing the theatrical-quality image and surround sound that audiences desire," Dave Fester, general manager of Microsoft's Windows Digital Media Division, said in a statement. The announcement highlights Microsoft's long-term goals as the company seeks to woo Hollywood to Windows Media 9 Series. In fact, Microsoft Chairman Bill Gates unveiled the beta version of the technology earlier this month at a Hollywood-style gala in Los Angeles.