Microsoft ads to promote Mac
C|Net | at | by Mike
Microsoft is planning on Thursday to announce a new advertising campaign touting the Macintosh version of its Office suite. The ads, which play up the ability of Macs and PCs to get along, will begin showing up Saturday in magazines geared at Macintosh, business, technology and design audiences, according to an e-mail from a Microsoft representative. One ad features a Mac and a PC playing chess by the pool, while another shows a Mac and PC eating Chinese take-out while watching a late-night movie. "Macs and PCs have never been so compatible," read the ads' headlines. The ads encourage Mac users to go to a new Web site, officeformac.com to download a 30-day free trial of Office.