Microsoft to let it fly with MSN 8
C|Net | at | by Mike
Microsoft this week will unveil a $300 million ad campaign to promote its MSN 8 Internet service, kicking off what some analysts are calling the "battle of the eights." The software giant will give a peek at the ad campaign on Monday, one day before AOL Time Warner's America Online division officially launches AOL 8.0. America Online quietly released AOL 8.0 to subscribers last week. Starting Oct. 24, the official MSN 8 launch date, Microsoft will blanket the Web, print publications and television with ads. The most intense promotion will occur during the first five days. But the new campaign, the largest ever for MSN, will run through the middle of 2003.